We Know Beauty.Houston, Texas · Est. 2002
Beauty Elite Group
Contact
Beauty Elite Group
Beauty Elite Group · Est. 2002

WeKnowBeauty.

A Houston house of professional beauty and pet-care brands, built on innovation since 2002.

Discover our brandsOur story
A model with vivid purple curls
ScruplesPet SilkBlowProSoSilkCaj BeautyFuel Hair
The portfolio

Our brands

Six brands, one house. From salon essentials to at-home favorites, we even have something for your pet.

ScruplesScruplesProfessional color systems, styling products and treatments, trusted by stylists since 1983.Visit Scruples
Pet SilkPet SilkSalon-quality, silk-infused grooming for dogs and cats, loved by groomers worldwide.Visit Pet Silk
BlowProBlowProThe blowout experts. Lightweight, heat-protective formulas for smooth, voluminous, long-lasting blowouts.Visit BlowPro
SoSilkSoSilkSilk-infused formulas that restore strength, shine and manageability to all hair types.Visit SoSilk
Caj BeautyCaj BeautyPlayful, confidence-boosting styling tools by celebrity stylist David Evangelista.Visit Caj Beauty
Fuel HairFuel HairHigh-performance styling products and precision tools for modern hair artists.Visit Fuel Hair
What began as a single vision

has become a thriving family of niche, prestige brands, dedicated to innovation, professional education, and high-performance products for stylists and consumers alike.

What we stand for

Core values

Sustainability
Innovation-driven
Professional haircare
Trusted formulas
Education & support
Explore the house

Get to know our brands

Six brands, one standard of beauty.

ScruplesPet SilkBlowProSoSilkCaj BeautyFuel Hair
Our brandsContact us